Hey there! I’m Zack DeAngelis, the founder of Tree Journey. Born and raised in Upstate, NY (yes, It’s a love hate relationship with the cold,) I’ve built and scaled multiple successful online brands, managed multi-million-dollar ad budgets, and driven millions in revenue through strategic, data-backed digital campaigns.
I know what works, and I’ve designed a system that turns struggling contractors into market leaders.
My journey started in in a small rural town about an hour away from Rochester, NY where I currently live – growing up on 50 acres of woodlands, fields, and a freshwater bass pond.
From a young age, I worked alongside my dad, planting and caring for over 35 species of trees learning first hand the principles of sustainability, long-term growth, and smart land management.
These same principles now guide my approach to helping landscapers build businesses that thrive, scale, and dominate their markets.
In 2019, I launched Pest Pointers, an online platform dedicated to helping homeowners manage wildlife and pest-related challenges. Honestly, at the time when starting, there were days where I was guessing if what I was doing ACTUALLY worked. I had burn out days, nights, and extremely long weeks. All-in-all, it ended up being incredibly worth it.
Seeing Pest Pointers success and exiting the business, I then created Tree Journey, where I share expert insights on tree care, landscaping, and forestry management.
Through these platforms, I’ve helped millions of readers worldwide, generating tens of millions of page-views and turning my websites into high-performing revenue-generating machines.
Beyond content creation and scaling, I’ve also helped multiple large brands and service-based businesses scale through paid advertising, branding, and strategic lead generation. I’ve delivered millions in digital ad spend value, designed high-converting sales funnels, and built automated systems that turn online traffic into predictable revenue.
Consumer focused brands grow their digital sales and maximize ROI through paid ads and optimized funnels.
Businesses with both online and offline models skyrocket their digital growth, improving their marketing strategies and customer acquisition.
Service-based businesses improve their marketing presence, optimize their offers, and develop scalable advertising strategies.
This shot above is the backyard of our family home. The big empty field get hayed each year, where the hay goes to feed local farmers livestock.
Being always outside has given me such an aspiration for loving nature and all things trees, and is what has inspired my passion for Tree Journey.
My ol’ golden doodle Honey, loves to run the fields and more importantly, the bushwhacked trails in the back woods. Thank god for tick spray… One last one for you, this shot below is on last one I’ll add from our family bass pond .
Growing up, my dad installed a wood furnace to heat the family home home, as it’s more natural and efficient than burning gas. We’d chop QUITE a lot of wood together, and throw it into the furnace (especially when mom got cold, which was often, LOL). Some great memories that have shifted my career choices to what they are today.
Pops and I would roam the woods and look for trees that were well beyond their best years. We’d chop them down (already fallen or gone trees,) load the large logs up on our rickety old wood trailer, and take them back to the wood stove where we’d break out the wood splitter and get to work.
Lots of sweat, sweat flies, ticks and splinters there.
All of this is what caused my passion for all things outdoors, and channelled that into my first online brand, Pest Pointers – a brand that reached millions of readers annually, focused on providing at home tips for pest control.
After much success and many 90+ hour weeks, I’ve since exited that business while I focus on Tree Journey as my main passion. My goal is to help other business owners break free from the grind and scale a sustainable and long-term business and most importantly, get time back for you and your family in doing so.
Most landscaping businesses struggle with some mixture of inconsistent revenue, relying on word-of-mouth, seasonal demand, or low-quality leads. This really limits most businesses from ever actually scaling.
Likely all of those issues are dependent on each other, and coupled with incomplete/lack of branding, this really limits scaling potential high-value clients who visually assume you lack quality and detail.
All of these items leave business owners competing on price instead of value, with no control over client acquisition, cash flow, or what type of clients they land.
That’s why I created Tree Journey and developed the Landscaping Lead Engine Protocol, a proven advertising funnel designed to:
Attracts high-value clients looking for premium landscaping services.
Filters out low-budget, one-time jobs that waste your time.
Books your calendar with high-intent leads who are ready to pay.
I work with serious landscaping business owners who want to break free from unpredictable revenue, slow seasons, and wasted time on bad leads.
